It really is true that the best time of day to take photographs is at sunrise and sunset. (see post about Golden Hour and Magic Hour) But the question begs, what about the rest of the day? Although it certainly is true that the light and colors available early and late in the day can look amazing, it is a very narrow window of opportunity. So even if the light isn't very good during the rest of the day it's up to you to find the opportunities for that great photo!
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